Pickmonk

About the Client

Pickmonk is one of the fastest growing Online Fantasy & Gaming platforms where sports enthusiasts youngsters can play different games. The first of its kind with no credits for players and each player is assigned a scoring multiplier (for example, 1x, 1.2x, 2x, etc.). Pickmonk is a platform where sports fans win real money by quickly selecting their players, and following their performances.

Campaign: #5secondkakhelhai

Campaign Objective

To create a buzz regarding the game as well as the newly launched Mobile application during the IPL season to get maximum downloads with maximum traction.

Challenges

Prime challenge was of having a tough competition in Online Gaming & Fantasy domain where market leaders already established themselves. To bring the game playing users on their mobile app and to build a Brand trust.

Solutions

On-boarded prominent young influencers from PAN India majorly focusing on Tier 2 & Tier 3 locations.

Responsibilities

Creative, Content, Branding, Memes + Content Amplification
200+ Meme Pages
5000+ Stories

Influencer Type

On-boarded Category-A, Category-B & Category-C

Platform Used

Instagram

Work Insights

Vikku Goswami

(pickmonkindia)

Akash

(pickmonkindia)

Ajaz Ahmed

(pickmonkindia)

Campaign Results

1K+

Followers in 12-Days

50K+

Organic App Downloads

30K+

Registered Users

5K+

Game Played

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