Native advertising is a form of online advertisings which is purely a content driven marketing which actually matches the content of the product or services from advertiser. Native ads behave like a natural content which a user is reading on a website and functional like natural content but it is a paid format of online advertising. The major portals where a user found Native ads are over social media platforms and like display ads or banners ads, these native ads will be acting as an editorial content on the portals and seems to be a part of the page and will go with the flow of the content and topic.