IDFC Bank

About the Client

IDFC BANK is a leading private sector bank in India offering multiple services including Account (both Personal & Corporates), Deposit & Saving options (FD, RD, NRI FD etc), different type of Loans (Personal, Education Consumer, Vehicle, Home Loans), Wealth & Insurance and different other financial services.

Campaign: #MoreFromYourBank

Campaign Objective

To create a buzz for both Mumbai Indians (MI) and IDFC Bank Services during the IPL2023 season.

Challenges

To identify the type of influencers which can be a perfect match for two different industries i.e Cricket & Banking and to bring a blend of Adults, Youths & Seniors.

Solutions

On-boarded prominent young influencers from PAN India majorly focusing on Tier 2 & Tier 3 locations.

Responsibilities

Creative, Content, Branding, Memes + Content Amplification
200+ Meme Pages
5000+ Stories

Influencer Type

On-boarded 19+ Category-B Influencers

Platform Used

Instagram

Work Insights

Dhawal

(idfcfirstbank)

Megha Sidharth

(idfcfirstbank)

Barkha Vyas

(idfcfirstbank)

Barkha Vyas

(idfcfirstbank)

Campaign Results

2.65 MN

Total Reach

Over .5 MN

Total Views

Over 3.5 MN

Total Impressions

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