Find Your Happy Place

About the Client

Find Your Happy Place is a fastest growing Health & beauty eCommerce platform targeting youngsters where they can buy real and genuine cosmetic products with affordable prices. The only real time you get to yourself every day is in the shower— and sometimes, that’s all you need.

Campaign: #SipAndSoakWithHappyPlace; #PoolsidePiñaColadas; #FindYourHappyPlace; #FindYourHappyPlacelndia; #bathritual

Campaign Objective

To create a buzz for both Mumbai Indians (MI) and IDFC Bank Services during the IPL2023 season.

Challenges

To identify the type of influencers which can be a perfect match for two different industries i.e Cricket & Banking and to bring a blend of Adults, Youths & Seniors.

Solutions

On-boarded prominent young influencers from PAN India majorly focusing on Tier 2 & Tier 3 locations.

Responsibilities

Creative, Content, Branding, Memes + Content Amplification
200+ Meme Pages
5000+ Stories

Influencer Type

On-boarded 130+ Nano & Micro Influencers

Platform Used

Instagram

Work Insights

Apurva Singh

(findyourhappyplace)

Itika

(findyourhappyplace)

Itika Singh

(findyourhappyplace)

Campaign Results

1.05 MN

Total Reach

Over 400K

Total Views

Over 2 MN

Total Impressions

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