Raksha Addela

Raksha Addela

Raksha as the name suggests a non-profit welfare organisation for Armed forces and that’s why they kept the name as well (Armed Forces Officials Welfare Organisation- AFOWO). They came up with their real estate projects in Noida and Gurgaon and opened up for non-armed forces people as well. They wanted to reach to maximise to non defence people and to see their inventories.

Challange

  • To set up a reliable non-profit organisation status in public.
  • To set up their website, marketing strategies and further reach.
  • To drive customer registration via website and social media.
  • Set up of their marketing activities over organic and paid medias.

Solution

  • Created a strong technology driven website in Php and Java framework.
  • Creation of multiple macro sites and Landing pages.
  • Development on marketing material (Banners, EDM, Social Media creative).
  • Drive more than 10MN traffic over three web portals.
  • Maximise reach to non-defence people to 40% overall audience capitalisation.
  • Achieved 1.5% conversion rate for Noida & Gurgaon projects.

Service Provided

  • Web Design & Development
  • Creative and Content for Web & Social Media
  • Social Media Marketing

Industry

Real Estate